POSITIONING IN THE MARKET OF PSYCHOLOGICAL SERVICES
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The profession of a psychologist is very unique and interesting. The current situation in the world has shown how necessary our profession is, since a huge number of people have asked for psychological help and support.
It is important to understand that in order to professionally and effectively provide psychological assistance, you need to firmly “stand on your feet” and be sure exactly where you are going and leading your client.
The main tool of counseling psychologists, psychotherapists is our own personality.
This block is included in the PRO PLATFORM Private Practice Development Program "Theory and Practice of Consulting"
The block is devoted to a very important issue - positioning in the market of professional psychological services.
🤓🧘♀️😃 Helpers have their own specifics, which include not only issues of professional ethics, professionalism, but also the question of how to "sell" yourself in the modern world, when "word of mouth" is not so popular.
‼️ This block is part of the PRO Platform Private Psychological Practice Improvement program.
Participation can be taken separately in this block.
We will talk about - Personal brand of the helping professional
✅ How to position yourself in the market, in social. networks, evaluate competitors and offer their services
✅Relationships with money at work - price per session, price increase, etc.
✅Text as a positioning tool: principles for constructing an advertising text for psychologists. Questions that you need to answer yourself before you sit down to write a text about yourself and your work. Typical technical errors that can be easily bypassed.
TO WHOM THIS COURSE IS USEFUL:
• Graduation students:
You study at a university, a lot of theory and very little practice. It's time to try your hand at the chair of a counseling psychologist.
• GRADUATES - PSYCHOLOGISTS
You have completed your studies at the university, received a diploma, but what to do, how to start working with clients? Come for an internship and get real-life counseling experience mentored by practicing professionals
• BEGINNING PSYCHOLOGISTS
You have a diploma and have already begun to conduct the first consultations, but you feel that you are left alone with the problems and difficulties that the client “brings” to the office and with your state of fatigue, doubts about the correctness of your professional actions, and anxiety.
• PSYCHOLOGISTS WHO HAVE ALREADY READY TO START THE PRACTICE BUT ALL THE TIME PUT THIS IDEA ON
You have a diploma and have attended a huge number of courses and seminars in vocational training and retraining, and are ready to start an independent professional path, but something stops you and makes you doubt.
• PSYCHOLOGISTS WHO HAVE BEEN WORKING FOR A LONG TIME
You have been in practice for a long time, but you continue to need the support of colleagues and more confidence in your professional path and new ideas to develop your practice.
Presenters:
Sergey Dolzhenkov is a TV presenter, organizational development expert. Creator and ideological inspirer of the creative association Sun House team, specialist in building the corporate culture of the company, psychologist, trainer.
Bishkek, Kyrgyzstan